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Sports betting

888 agrees £15m BetBright acquisition

888 Holdings has agreed to purchase the Irish sports betting operator Betbright, including its proprietary platform, in a deal worth £15m (€17.5m/$19.9m). The deal will give 888 complete ownership of its technology and product development across the four leading igaming verticals, as well as growing its presence in the sports betting market.

By iGB Editorial Team

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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