Advance warning: Google’s Page Experience update
That Google chose to warn now of the impacts of an algorithm update that won’t take full effect until 2021 indicates just how important a staging post this will be in its drive to ensure user-friendly sites win out in the rankings. Martin Calvert runs through what constitutes positive Page Experience for the search engine giant and how igaming websites can adjust their SEO strategy now to ensure their traffic doesn’t take a hit
By Stephen Carter
– Analysis
