Marketing & affiliates

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Paddy Power adds more teams to ‘Save Our Shirt’ campaign

Bookmaker Paddy Power has expanded its ‘Save Our Shirt’ football sponsorship campaign by signing up English League One club Southend United and League Two team Macclesfield Town.

By iGB Editorial Team

26 Jul 2019 – News

Legal & compliance

Dutch regulator halts igaming affiliate marketing on 23 websites

19 Jul 2019 – News

Legal & compliance

iGB Live! 2019: Day 2 round-up

19 Jul 2019 – Analysis

Marketing & affiliates

Paddy Power urges end to betting shirt sponsorship in football

19 Jul 2019 – News

Marketing & affiliates

1xBet and Paddy Power strike football sponsorship deals

15 Jul 2019 – News

Bingo

Going grey in affiliate marketing

15 Jul 2019 – Analysis

Marketing & affiliates

LeoVegas names Kindred’s Sylwan as new marketing chief

26 Jul 2019 – News

Marketing & affiliates

Best bookmaker for MMA betting

25 Jul 2019 – Data

Online casino Promoted

How screen usage habits inform Soft2Bet’s casino design

3 days ago

Legal & compliance

Everton’s Mina charged with breaching FA betting rules

25 Jul 2019 – News

Casino & games

Atemi enhances UK position with 5 Star Traffic acquisition

23 Jul 2019 – News

Casino & games

Minor appeal

23 Jul 2019 – Analysis

Payments Promoted

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Paddy Power signs Newport County to Save Our Shirt campaign

23 Jul 2019 – News

Marketing & affiliates

Better Collective strikes deals for US sports betting sites

23 Jul 2019 – News

Marketing & affiliates

Motherwell joins Paddy Power’s ‘Save Our Shirt’ campaign

22 Jul 2019 – News

In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

Shirt deals ending, a new football regulator and warnings to white labels have threatened to disrupt gambling sponsorships in English football.

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

iGB@ICE Sam Brown Rootz Zoe Ebling PlayAGS

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Sports betting

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

10 Jan 2025 – In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

11 Oct 2024 – In-depth

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos

Regulation