Marketing & affiliates

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Gambling Commission delays direct opt-in marketing update to May 2025

The Gambling Commission is delaying the implementation of an update to the Social Responsibility Code on direct marketing by consent. The update’s original wording suggested operators may have to deny service to players until they set their marketing preferences.

By Nicole Macedo

29 Aug 2024 – News

Marketing regulation

Will a new tax and junk food cover Oz gambling ad ban shortfall for broadcasters?

19 Aug 2024 – News

Marketing regulation

Australian anti-gambling group chases ad ban through shareholder activism

16 Aug 2024 – News

Affiliates

Gambling.com raises 2024 forecast after record quarter

16 Aug 2024 – News

Finance

BlueBet to adopt Betr brand following merger

14 Aug 2024 – News

Marketing & affiliates

Australian gambling ad ban would hurt media “under attack” from social networks, minister claims

13 Aug 2024 – News

Sponsorship

Betano named new official sponsor of two major Uefa competitions

29 Aug 2024 – News

Marketing & affiliates

Australian gambling helpline urges blanket ad ban to protect vulnerable players and children

28 Aug 2024 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Australian sports streaming platform 10 Play warned by ACMA over daytime gambling ads

27 Aug 2024 – News

Sponsorship

Ladbrokes becomes official betting partner of Liverpool in UK&I

23 Aug 2024 – News

Legal & compliance

Yield Sec: Black market gambling ads present on almost half of illegal Olympic Games streams

21 Aug 2024 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

KSA warns Sauber F1 over Stake advertising at Dutch Grand Prix

21 Aug 2024 – News

Sponsorship

Bet365 becomes first Uefa Champions League betting partner

20 Aug 2024 – News

Legal & compliance

PlayUp Interactive fined record AU$586,000 for advertising breaches in New South Wales

20 Aug 2024 – News

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos