Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

World Cup 2018: pay-per-click advertising predictions and tips

With FIFA protecting the most obvious search terms as trademarks only official brand partners can use, gaming brands need to be creative, says Blueclaw’s Martin Calvert

By Joanne Christie

14 Jun 2018 – Analysis

Casino & games

The challenges in unlocking Asia’s potential

04 Jun 2018 – Analysis

Marketing & affiliates

ManBetX signs up to sponsor Spain’s LaLiga

01 Jun 2018 – News

Casino & games

KamaGames partners with “The Yogscast”

31 May 2018 – News

Marketing & affiliates

bwin extends with Atlético Madrid

30 May 2018 – News

Casino & games

ASA raps online operators over ‘fairytale’ adverts

30 May 2018 – News

Marketing & affiliates

Marathonbet ‘signals intention’ with Man City deal

13 Jun 2018 – News

Marketing & affiliates

LeoVegas scores extension with Leicester Tigers

11 Jun 2018 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Lottery

Lottoland player scoops record €90m

11 Jun 2018 – News

Marketing & affiliates

Paddy Power opens up over World Cup ad

08 Jun 2018 – News

Marketing & affiliates

D88.com to sponsor snooker’s European Masters

06 Jun 2018 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

William Hill renews with World Darts Championship

06 Jun 2018 – News

Marketing & affiliates

Paddy Power draws criticism over World Cup ad

06 Jun 2018 – News

Marketing & affiliates

Better Collective to ramp up M&A after float

06 Jun 2018 – In-depth

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos