Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Weekend Report: Labour MP urges Channel 4 to stop gambling ads, Caesars expands reach in Washington

Welcome to the Weekend Report, where iGB looks at the news that you may have missed over Friday, Saturday and Sunday. This week, a Labour MP urges Channel 4 to lead the way in halting gambling adverts in the UK and Caesars extends its sports betting reach in Washington.

By Robert Fletcher

23 Sep 2024 – News

Marketing regulation

Gambling Commission delays direct opt-in marketing update to May 2025

29 Aug 2024 – News

Sponsorship

Betano named new official sponsor of two major Uefa competitions

29 Aug 2024 – News

Marketing & affiliates

Australian gambling helpline urges blanket ad ban to protect vulnerable players and children

28 Aug 2024 – News

Marketing & affiliates

Australian sports streaming platform 10 Play warned by ACMA over daytime gambling ads

27 Aug 2024 – News

Sponsorship

Ladbrokes becomes official betting partner of Liverpool in UK&I

23 Aug 2024 – News

Sports betting

MLBPI slaps four US operators with name, image and likeness suit for using players in apps, social media

17 Sep 2024 – News

Marketing regulation

ICO investigates Sky Bet for unlawfully processing player data

17 Sep 2024 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Casino

Illinois regulator tightens wagering and casino advertising rules

16 Sep 2024 – News

Marketing regulation

Australia PM: Connection between gambling and sport must be “broken” but ad ban not the solution

12 Sep 2024 – News

Marketing & affiliates

AGA hits back after study suggests leading US operators don’t follow ad guidelines

06 Sep 2024 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing regulation

Australian PM denies media reports of gambling ad ban

03 Sep 2024 – News

Marketing

ANJL advises “clear advertising” will encourage shift to legal betting market in Brazil

03 Sep 2024 – News

Marketing regulation

Could Google help regulate German gambling’s black market battle?

02 Sep 2024 – News

In-depth

Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

06 Nov 2026 – Interviews

Marketing & affiliates

Build first, shout later: How PRace is closing gaming’s sales-marketing gap

02 Nov 2026 – In-depth

Marketing

From acquisition to retention: Inside mr.Booster’s full-cycle approach

27 Oct 2026 – Interviews

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Tech & innovation

Everything you need to know about Bonus Guardian explained by Marc Burroughes

Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]

04 Nov 2026 – Videos