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Winning after the World Cup: How operators can turn new bettors into long-term customers

While the FIFA World Cup 2026 is creating unprecedented opportunities for operators to acquire new customers, retaining them after the tournament’s conclusion may prove the bigger challenge. Dimi Katsavelis, senior client partner at Sportradar, explains how smarter CRM, personalisation and cross-sell strategies can turn event-driven bettors into long-term customers.

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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