Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Personalisation and UX for live casino growth

Live casino gaming continues to deliver unprecedented growth due to advances in technology and mobile device accessibility. With more casino players now choosing the live experience, they are becoming more discerning in their choice of operator. Differentiation of the product with personalization and user experience is now therefore the key, as Calvin, Senior Consultant for GamePlay Interactive, explains.

By iGB Editorial Team

22 Jul 2016 – Data

Marketing & affiliates

AWC allays fears over sports betting advertisements

19 Jul 2016 – News

Lottery

Polish lottery signs up to title sponsor Ekstraklasa

18 Jul 2016 – News

Marketing & affiliates

Betfair scores Barcelona partnership

18 Jul 2016 – News

Bingo

Betting operators have spent £456m on TV ads in UK since 2012

15 Jul 2016 – News

Bingo

Zitro Interactive adds new games to ‘World of Bingo’

14 Jul 2016 – News

Marketing & affiliates

3 keys to more engagement

22 Jul 2016 – Data

Marketing & affiliates

The world of instantaneous display advertising

22 Jul 2016 – Data

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Sportsbet leads brand awareness rankings in Australia

22 Jul 2016 – News

Marketing & affiliates

Sports betting: The regulatory challenge

22 Jul 2016 – Data

Marketing & affiliates

Bringing online innovation into the shop

22 Jul 2016 – Data

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Taking engagement up a level

22 Jul 2016 – Data

Marketing & affiliates

Nobody asked me but…How do you spell mafia in Europe?

22 Jul 2016 – Data

Marketing & affiliates

Tempobet signs Robert Carlos as brand ambassador

20 Jul 2016 – News

In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

Edge Marketing Institute’s Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today’s tricky regulatory landscape,

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos