Marketing & affiliates

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Better Collective exceeds 2023 revenue targets and eyes double-digit growth

Better Collective has announced revenue of €327m (£280.2m/$353.7m) for 2023, surpassing its target, and the affiliate group is setting its sights on double-digit growth.

By Kyle Goldsmith

21 Feb 2024 – News

M&A

Playmaker Capital shareholders vote in favour of Better Collective acquisition

23 Jan 2024 – News

People moves

Allwyn appoints media expert Parkinson to UK marketing role

12 Jan 2024 – News

People moves

Raketech confirms departure of CEO Mühlbach

12 Jan 2024 – News

People moves

Ackroyd to step down as CFO of XLMedia

11 Jan 2024 – News

Regulation

New Jersey reintroduces bills to launch racetrack slots and restrict advertising

10 Jan 2024 – News

Sports betting

Brazil ban on celebrity sports betting ads to be considered

19 Feb 2024 – News

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Sports betting

Barstool scores sports betting partnership with DraftKings

12 Feb 2024 – News

Sports betting

BetMGM signs exclusive sports betting partnership with X

09 Feb 2024 – News

Full year results

Better Collective set to exceed revenue target in 2023

09 Feb 2024 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Affiliates

XLMedia set for year of consolidation in 2024

09 Feb 2024 – News

M&A

Better Collective completes acquisition of Playmaker Capital

07 Feb 2024 – News

Gaming

Betr: Investing in “guardrails” for Gen Z will lead to a sustainable base

05 Feb 2024 – Videos

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos