Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

BlueBet fined in Victoria over advertising breaches

The Victoria Gambling and Casino Control Commission (VGCCC) has issued BlueBet with a fine of AU$50,000 (£26,017/€30,437/US$32,434) for breaching rules in the Australian state on gambling advertising.

By Robert Fletcher

15 Apr 2024 – News

People moves

Hegarty exits CMO role at Matchbook

03 Apr 2024 – News

M&A

Gambling.com Group completes Freebets.com acquisition

03 Apr 2024 – News

Affiliates

Catena eyes Erik Flinck as new chairman

25 Mar 2024 – News

Marketing & affiliates

Australia rugby league clubs continue blocking of sports betting adverts

25 Mar 2024 – News

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Sports betting

ASA reiterates ad guidelines ahead of Euro 2024 and warns against targeting minors

12 Apr 2024 – News

Marketing & affiliates

Raketech strikes up media partnership with Danske Spil

12 Apr 2024 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Regulation

Jdigital labels Spain ad restrictions annulments “very positive” but urges caution

11 Apr 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Regulation

Spain Supreme Court overturns gambling ad restrictions

10 Apr 2024 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

People moves

Rush Street Interactive names Sapp as first chief marketing officer

09 Apr 2024 – News

People moves

Super Group hands CMO role to former Kindred director Barber

09 Apr 2024 – News

People moves

Catena Media appoints new CFO Michael Gerrow

05 Apr 2024 – News

In-depth

Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

06 Nov 2026 – Interviews

Marketing & affiliates

Build first, shout later: How PRace is closing gaming’s sales-marketing gap

02 Nov 2026 – In-depth

Marketing

From acquisition to retention: Inside mr.Booster’s full-cycle approach

27 Oct 2026 – Interviews

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Tech & innovation

Everything you need to know about Bonus Guardian explained by Marc Burroughes

Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]

04 Nov 2026 – Videos