Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

BGC asks for “cooperation” in social media marketing crackdown

The Betting and Gaming Council (BGC) has said that it needs “cooperation” to limit the amount of marketing materials viewed by vulnerable groups, including children and those suffering from gambling harm.

By Marese O'Hagan

07 Jun 2023 – News

SEO

Introducing GainChanger: New operator, new SEO opportunities

01 Jun 2023 – Videos

Online sports betting

BettorEdge pens deal with Betting Ladies

31 May 2023 – News

Marketing & affiliates

Asia’s Kaiyun Sports scores deal with Crystal Palace

31 May 2023 – News

Marketing & affiliates

XLMedia offloads personal finance assets for $1.3m

31 May 2023 – News

Legal

Paddy Power fined for marketing to self-excluded players

25 May 2023 – News

Sustainable Gambling

Kindred promotes safer gambling campaign with Rangers

07 Jun 2023 – News

Marketing & affiliates

NSW government repeats calls for RG messaging in gambling ads

06 Jun 2023 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Newcastle signs new Asian deal with Fun88

06 Jun 2023 – News

Marketing & affiliates

XLMedia completes sale of personal finance assets

06 Jun 2023 – News

Legal & compliance

Dutch regulator fines Bingoal for targeting ads at young adults

05 Jun 2023 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

SEO

Introducing GainChanger: Supercharging SEO for established operators

01 Jun 2023 – Videos

SEO

Introducing GainChanger: Growth for affiliates with SEO

01 Jun 2023 – Videos

In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

As the sector adapts to a new landscape in the UK, operators are rethinking their B2B gaming supplier contracts. Where does the real value lie in future partnerships? Edge Marketing Institute investigates.

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos