Marketing & affiliates

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GiG expands into Irish market with News UK & Ireland

Gaming supplier and affiliate business Gaming Innovation Group (GiG) has announced it will be extending its partnership with News Corp UK & Ireland Limited, to enter the Irish market.

By Lillian Walker

23 Feb 2023 – News

Strategy

BGC backs Racing TV’s “Write To Your MP” campaign

16 Feb 2023 – News

Quarterly results

Media acquisition drives revenue growth at Acroud in Q4

16 Feb 2023 – News

Marketing & affiliates

Predictions: Marketing

16 Feb 2023 – In-depth

Strategy

GiG launches strategic review with aim to split business

15 Feb 2023 – News

Marketing & affiliates

Checkd Dev launches new sports betting tool for North America

14 Feb 2023 – News

People moves

Checkd taps Turnock for finance director in internal hire

23 Feb 2023 – News

Full year results

North America growth helps Catena return to net profit in 2022

23 Feb 2023 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

ACMA orders BetDeluxe to pay AU$50,172 over spam rules breach

22 Feb 2023 – News

Full year results

Raketech to reduce consumer products to support future growth strategy

22 Feb 2023 – News

Marketing & affiliates

Stoiximan scores title sponsorship of Greek Super League

21 Feb 2023 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Sponsorship

William Hill named as Grand National’s official betting partner

20 Feb 2023 – News

People moves

PartnerMatrix taps Vahe Khalatyan as new CEO

20 Feb 2023 – News

In-depth

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

Critics say the committee relied on a disputed survey, judged the industry’s own advertising limits before they had taken effect and dismissed black market fears on the strength of interviews with state monopolies.

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos