Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

ACMA clears Sportsbet of alleged in-play betting breaches

The Australian Communications and Media Authority (ACMA) has cleared Sportsbet of any wrongdoing after concerns were raised that the operator had breached the country’s ban on in-play betting.

By Robert Fletcher

21 Dec 2022 – News

Marketing & affiliates

Pixbet scores shirt sponsorship deal with Brazil’s Corinthians

12 Dec 2022 – News

Legal & compliance

Lobbyists may be unpopular, but Irish reform bill shows why they’re needed

09 Dec 2022 – Opinion

People moves

Liat Sumen joins Clarion Gaming as campaign manager for iGB events

07 Dec 2022 – News

Marketing & affiliates

Cbet scores new LatAm-facing partnership with PSG

07 Dec 2022 – News

Legal & compliance

Ireland: Consumers must “opt in” to receive gambling ads online

07 Dec 2022 – News

Marketing regulation

Ladbrokes first to fall foul of ban on Premier League players in gambling ads

21 Dec 2022 – News

Marketing & affiliates

KSA warns operators for targeting young adults with loyalty schemes

20 Dec 2022 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Sports betting

Stopping the churn: User retention after big tournaments

19 Dec 2022 – Interviews

Marketing

South Africa in focus: Not one customer but many customers

16 Dec 2022 – In-depth

Affiliates

XLMedia explores personal finance division sale

15 Dec 2022 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

M&A

GiG to acquire AskGamblers from Catena for €45m

15 Dec 2022 – News

Affiliates

iGB Affiliate Awards shortlist revealed

14 Dec 2022 – News

Product & technology

Customer experience: What is working for operators and affiliates?

14 Dec 2022 – Analysis

In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

While the FIFA World Cup 2026 is creating unprecedented opportunities for operators to acquire new customers, retaining them after the tournament’s conclusion may prove the bigger challenge. Dimi Katsavelis, senior client partner at Sportradar, explains how smarter CRM, personalisation and cross-sell strategies can turn event-driven bettors into long-term customers.

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos