Marketing & affiliates

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M&A

B90 to acquire Performance Media affiliate assets

Online marketing business B90 Holdings has entered into an agreement to acquire certain assets, including the Oddsen.nu Norway-facing sports betting affiliate site, from Performance Media SIA.

By Robert Fletcher

30 Sep 2021 – News

M&A

CashMagnet strengthens UK and Finnish presence with new acquisitions

27 Sep 2021 – News

Legal & compliance

Finland to introduce payment blocking and ban slot ads in new Lottery Act

27 Sep 2021 – News

Marketing regulation

Danish gaming authority reminds operators of slot marketing rules

24 Sep 2021 – News

Sponsorship

Bolton Wanderers to cut all betting links

24 Sep 2021 – News

Marketing

Entain launches digital shops across UK and Europe

29 Sep 2021 – News

Product & technology

4thePlayer founder Ash exits Gaming Realms board following content deal

29 Sep 2021 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

People moves

SharedPlay hires Playtech’s Turbatu as new CTO

29 Sep 2021 – News

Marketing & affiliates

Strendus scores Mexico-facing partnership with Spain’s LaLiga

29 Sep 2021 – News

Marketing & affiliates

MaximBet offers NIL deal to female college athletes in Colorado

28 Sep 2021 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

People moves

Playmaker appoints RedBird Capital’s Musicco to board

28 Sep 2021 – News

People moves

BetMGM appoints MMA reporter Ariel Helwani as brand ambassador

27 Sep 2021 – News

Marketing & affiliates

OddsChecker scores NFL partnership with boxing icon Mayweather

27 Sep 2021 – News

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos