Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

EASA: EGBA code a blueprint for gambling marketing controls

A gap analysis conducted by the European Advertising Standards Alliance (EASA) claims that the European Gaming and Betting Association’s (EGBA) code of conduct for gambling advertising could significantly enhance marketing regulations in a number of European markets.

By iGB Editorial Team

15 May 2020 – News

Marketing & affiliates

ICS targets LatAm expansion with new solutions packages

29 Apr 2020 – News

Finance

Casino growth offsets sports decline for Catena in Q1

29 Apr 2020 – News

Legal & compliance

EGBA unveils first pan-European igaming advertising code

28 Apr 2020 – News

Legal & compliance

GB operators to stop audiovisual advertising from 7 May

27 Apr 2020 – News

Esports

CAP warns operators over esports betting marketing

23 Apr 2020 – News

Lottery

German state lottery condemned for advertising failings

15 May 2020 – News

Finance

Better Collective posts growth despite Covid-19 impact in Q1

15 May 2020 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Casino & games

ICE North America Digital: Day 2 round-up

13 May 2020 – Analysis

Finance

Rising costs hit Raketech bottom line in Q1

13 May 2020 – News

Casino & games

Optimove iGaming Pulse – April 2020

11 May 2020 – Data

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

ATG terminates sponsorship with Swedish ice hockey league

06 May 2020 – News

Legal & compliance

GC issues new white label warning following FSB settlement

06 May 2020 – News

Marketing & affiliates

Bragg to sell online media division to SN&CK

04 May 2020 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos