Egamingmonitor has announced the launch of its new lottery-focused data product, which it says will “revolutionise” how operators and suppliers track player behaviour.
Working with separate marketing providers can leave iGaming operators coordinating multiple workflows and missing opportunities to convert the audiences they attract. Leonid Pudov, chief executive of mr.Booster, explains that bringing specialist teams and technology into one operation can improve coordination, strengthen campaign performance and help operators get more from their marketing budgets.
‘Aggregators: The State of Play’ features exclusive insights from Alea, SlotMatrix, Gaming Realms, EstrelaBet and LeoVegas Group, as we explore one of the lesser-discussed corners of the iGaming industry.
Over the fall, Kalshi successfully overcame legal challenges from the Commodity Futures Trading Commission (CFTC) and became the first legal, regulated prediction market. The US presidential election was a gold mine for it and others – but now, the market is a hodgepodge of contracts for politics, finance and… sports?
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]
Soft2Bet is a rapidly growing and dynamic casino and sportsbook platform provider and operator group offering games and the best titles from the world’s top gambling suppliers
