Marketing & affiliates

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Artificial intelligence

Practical AI: GPT-2 for casino affiliates

Following a career as an SEO spanning two decades, Paul Reilly has spent the last six years learning about the practical uses of AI, applying his knowledge to the launch of a casino affiliate portal where the reviews are almost entirely generated this way. Here he summarises his experience for iGB readers

By Aaron Noy

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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