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Marketing & affiliates

PGA Tour teams with Action Network for new content platform

The Professional Golf Association (PGA) Tour, and betting-focused sports media company the Action Network have launched GolfBet, a new golf-focused betting content platform. GolfBet will be powered by the Action Network, available on the network’s website and app, and will include official PGA Tour content and data. The platform will feature content from Action Network […]

By Daniel O'Boyle

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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