Marketing & affiliates

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Svenska Spel partners Swedish Olympic Committee

Gambling operator Svenska Spel has agreed to become the new main sponsor of the Swedish Olympic Committee (SOK) and also signed a long-term partnership with the Swedish Ski Association.

By iGB Editorial Team

01 Jul 2019 – News

Finance

Better Collective secures DKK300m for M&A war chest

21 Jun 2019 – News

Legal & compliance

BOS reports Svenska Spel to consumer ombudsman

21 Jun 2019 – News

Casino & games

WH and Betfair warned after ads appear in Looney Tunes app

19 Jun 2019 – News

Casino & games

UK ad regulations: Bookies face footballing dilemma

17 Jun 2019 – Analysis

Marketing & affiliates

Sportsbet.io lands shirt sponsorship deal with Watford

14 Jun 2019 – News

Marketing & affiliates

Norwich City scores record sponsorship deal with Dafabet

01 Jul 2019 – News

Marketing & affiliates

Bwin nets sponsorship deal with LaLiga’s Valencia

28 Jun 2019 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

MLS opens up to gambling sponsorship

27 Jun 2019 – News

Casino & games

Betsson and SkillOnNet penalised for Swedish bonus violations

Betsson’s NGG Nordic subsidiary and PlayOjo operator SkillOnNet have been found to have violated Swedish bonus restrictions, resulting in hefty penalties for each operator.

27 Jun 2019 – News

Marketing & affiliates

Unibet scores record shirt sponsorship deal with Club Brugge

26 Jun 2019 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Marathonbet to boost profile with Sevilla sponsorship

25 Jun 2019 – News

Casino & games

Picking the right games to promote

25 Jun 2019 – Big picture

Legal & compliance

Gambling Commission issues affiliate warning over free-to-play games

21 Jun 2019 – News

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos