Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

iGB Affiliate’s parent company Clarion Events Completes Acquisition of Affiliate Summit

Acquisition of Affiliate Summit Heralds Exciting New Chapter for Leading Affiliate Marketing Event Companies Affiliate Summit and iGB Affiliate.

By Tracy iGB

27 Jul 2017 – News

Bingo

Online bingo and casino: is there life after the UK bonus tax?

19 Jul 2017 – Analysis

Casino & games

Playtech rolls out ‘Dirty Dancing’ slot

18 Jul 2017 – News

Marketing & affiliates

Marathonbet scores sponsorship deal with Dynamo Moscow

18 Jul 2017 – News

Casino & games

Italy generates €575m in H1 as Stars takes casino lead

18 Jul 2017 – News

Finance

MIGS and iGaming Business Form Strategic Partnership

17 Jul 2017 – News

Marketing & affiliates

Sportsbooks: what odds will you give me?

25 Jul 2017 – Analysis

Horse racing

Ladbrokes Coral pens rights deal with The Racing Partnership

24 Jul 2017 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Casino & games

Slots bonus story gaining momentum outside UK

24 Jul 2017 – Analysis

Legal & compliance

Blackstone acquires iGaming Business parent company Clarion

24 Jul 2017 – News

Marketing & affiliates

Tom Horn pens content deal with EvenBet

21 Jul 2017 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

BetStars push targeted adverts through Fresh8 partnership

20 Jul 2017 – News

Marketing & affiliates

Betsafe becomes Saracens shirt sponsor

20 Jul 2017 – News

Marketing & affiliates

21Bet receives stand naming rights at Gloucester Rugby stadium

19 Jul 2017 – News

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos