Marketing & affiliates

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Football supporters survey flags gambling ad concerns

Almost three-quarters of football fans in England and Wales are concerned about the level of gambling sponsorship in the game, according to the Football Supporters’ Association (FSA).

By Robert Fletcher

04 Jul 2023 – News

Marketing

UFC signs Betclic as regional betting partner

27 Jun 2023 – News

Marketing & affiliates

France proposes new RG messaging requirements for adverts

26 Jun 2023 – News

CSR

The ban that wasn’t: The Guardian’s stance on gambling ads

23 Jun 2023 – Opinion

Marketing & affiliates

Aston Villa scores shirt sponsorship deal with BK8

22 Jun 2023 – News

Finance

Better Collective raises revenue and earnings targets for 2023

21 Jun 2023 – News

Marketing

Netherlands bans gambling ads

03 Jul 2023 – News

Marketing

CFL signs FanDuel as first authorised gaming partner

30 Jun 2023 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

People moves

Better Collective eyes Boeskov and Rechtman as board members

29 Jun 2023 – News

Marketing & affiliates

SBOTOP scores record shirt sponsorship deal with Fulham

28 Jun 2023 – News

Premier League football gambling sponsorships

Marketing & affiliates

W88 partners Burnley in latest Premier League sponsorship deal

28 Jun 2023 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing

Betsson scores shirt sponsorship deal with Argentina’s Boca Juniors

28 Jun 2023 – News

Legal & compliance

Dutch ad ban: Talks might be more effective than fines

27 Jun 2023 – News

Legal

Baltic Bet fined in Lithuania for promoting gambling

27 Jun 2023 – News

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos