Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Introducing GainChanger: Strategies to lower CPA

GainChanger’s co-founder, Sean Bianco, discusses how SEO can help power rapid growth and which strategies you should be using to lower that all important CPA. Book your meeting today with the GainChanger team at iGBL!ve 2023

By iGB Editorial Team

10 Jul 2023 – Videos

Marketing

Danske Spil’s Oddset pens Danish Cup sponsorship deal

05 Jul 2023 – News

Legal & compliance

ASA strikes down Ladbrokes ad for appealing to under-18s

05 Jul 2023 – News

Marketing

Allwyn appoints agencies to drive National Lottery marketing

04 Jul 2023 – News

Marketing

Football supporters survey flags gambling ad concerns

04 Jul 2023 – News

Marketing

Netherlands bans gambling ads

03 Jul 2023 – News

SEO

Introducing GainChanger: Staying ahead of the competition

10 Jul 2023 – Videos

Marketing

Betsson to sponsor Women’s Handball World Championship

10 Jul 2023 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

CSR

LeoVegas declares support for EuroPride 2023

07 Jul 2023 – News

Marketing & affiliates

Belgian competition body flags concerns over Ladbrokes-PMU deal

06 Jul 2023 – News

Marketing

QuinnBet nets extension with Hibernian

06 Jul 2023 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing

Bet365 pins down expanded partnership with UFC

06 Jul 2023 – News

Marketing

Traditional gambling advertising spend declines in Sweden

06 Jul 2023 – News

Marketing

10bet scores partnership with South African FA

05 Jul 2023 – News

In-depth

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

Critics say the committee relied on a disputed survey, judged the industry’s own advertising limits before they had taken effect and dismissed black market fears on the strength of interviews with state monopolies.

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos