Marketing & affiliates

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Aston Villa partners crypto casino with inactive GB site

Premier League club Aston Villa has announced that cryptocurrency casino and sportsbook Duelbits will be its official European betting partner for the coming season, despite its only European licence being for a GB white label site that is not currently live.

By Zak Thomas-Akoo

11 Aug 2022 – News

Marketing & affiliates

31.2% of bettors say gambling ads led to “unplanned” spend

03 Aug 2022 – News

Marketing regulation

Italian communications body fines Google for breaching gambling ad ban

03 Aug 2022 – News

Sustainable Gambling

ASA bans “socially irresponsible” Rank and Coral ads

03 Aug 2022 – News

Strategy

Gaining altitude or experiencing turbulence?

02 Aug 2022 – News

Marketing & affiliates

Bally’s scores new partnership with MLB’s Yankees

02 Aug 2022 – News

Compliance

Novibet secures compliance partnership with GiG

10 Aug 2022 – News

Sports betting

Better Collective scores sports betting content deal with Sport1

10 Aug 2022 – News

Online casino Promoted

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Affiliates

Catena consults on layoffs as it expands review to all European assets

10 Aug 2022 – News

Sponsorship

BetMGM becomes official partner of NFL in Canada

09 Aug 2022 – News

Marketing & affiliates

1XBet signs sponsorship agreement with PSG

05 Aug 2022 – News

Payments Promoted

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Caesars scores new partnership with NBA’s Grizzlies

05 Aug 2022 – News

Marketing regulation

Marketing madness in Lithuania

05 Aug 2022 – Opinion

People moves

FanDuel appoints Sneyd to new executive marketing role

04 Aug 2022 – News

In-depth

Marketing & affiliates

The pros and cons of capped wagering requirements on UK bonuses

Martyn Hannah, co-founder of casino comparison site, Comparasino, assesses the impact of the Gambling Commission’s decision to limit wagering requirements to 10x the stake.

23 Jun 2025 – Opinion

Marketing regulation

Can Brazil push back against looming gambling ad restrictions?

03 Jun 2025 – In-depth

Sponsorship

What does the future hold for English football’s gambling sponsorships?

01 May 2025 – Analysis

Strategy

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

04 Apr 2025 – In-depth

Regulation

Croatia updating gambling laws to tackle black market, experts say

24 Mar 2025 – In-depth

Affiliates

Affiliates deserve a seat at the table

07 Feb 2025 – Opinion

Regulation

iGB@ICE: Sam Brown tells PlayAGS’ Zoe Ebling how Rootz fights against big rivals and stringent regulation

22 Jan 2025 – Videos

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

CRM Promoted

Optimising 2025: Optimove’s chief executive officer on a year full of innovation

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will […]

28 Jan 2025 – Videos