Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Will a new tax and junk food cover Oz gambling ad ban shortfall for broadcasters?

The Australian Institute thinktank proposes breaking the impasse over a proposed ban on gambling advertising in the country by imposing a levy on the industry to ensure broadcasters don’t miss out on revenue.

By Robin Harrison

19 Aug 2024 – News

Marketing

ASA raps William Hill over payment restrictions in advert, Coral cleared

31 Jul 2024 – News

Marketing & affiliates

More than half of Premier League shirts now feature gambling sponsors

25 Jul 2024 – News

Marketing

UK sports bodies unveil new “socially responsible” sponsorship codes of conduct

24 Jul 2024 – News

Quarterly results

EveryMatrix enjoys “best ever period of sustained growth” as Q2 hits new heights

23 Jul 2024 – News

Legal & compliance

Bookmaker Geoff Banks Online warned by ASA over unclear advert

18 Jul 2024 – News

Marketing regulation

Australian anti-gambling group chases ad ban through shareholder activism

16 Aug 2024 – News

Affiliates

Gambling.com raises 2024 forecast after record quarter

16 Aug 2024 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Finance

BlueBet to adopt Betr brand following merger

14 Aug 2024 – News

Marketing & affiliates

Australian gambling ad ban would hurt media “under attack” from social networks, minister claims

13 Aug 2024 – News

Rugby Football League gambling sponsorship

Marketing & affiliates

Rugby Football League reveals new gambling sponsorship code

12 Aug 2024 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Former prime ministers urge blanket ban on gambling advertising in Australia

12 Aug 2024 – News

Marketing regulation

Codere Online CEO believes Spanish government will reinstitute ad controls next year

07 Aug 2024 – News

Regulation

Australian government expected to water down “Murphy’s law” gambling ad ban

06 Aug 2024 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos