Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

ACMA: Affiliate sites are enforcement priority

Australian telecommunications regulator the Australian Communications and Media Authority (ACMA) said it intends to focus on “affiliate services that promote and drive traffic to illegal online casinos” this year.

By Zak Thomas-Akoo

02 Nov 2022 – News

Affiliates

Nominations open for iGB Affiliate Awards

21 Oct 2022 – News

Marketing & affiliates

Australian broadcasters ruled to have breached gambling advertising regulations

21 Oct 2022 – News

Affiliates

Twitch enforces unregulated casino ban, shies away from detailed criteria

20 Oct 2022 – News

M&A

Playmaker moves into igaming affiliation with $31.2m Wedge Traffic acquisition

18 Oct 2022 – News

Marketing & affiliates

Asia’s me88 pins down partnership with MMA superstar McGregor

18 Oct 2022 – News

Marketing

Australia mandates new safer gambling messaging

02 Nov 2022 – News

Marketing & affiliates

World Cup could be make-or-break for industry marketing

28 Oct 2022 – Analysis

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing regulation

France to ban bonuses for “excessive” gamblers, calls for €100 welcome offer cap

27 Oct 2022 – News

Marketing & affiliates

ASA raps Lottoland over “misleading” search engine adverts

27 Oct 2022 – News

Responsible gambling

Safer Gambling Week generates 30 million social media impressions

26 Oct 2022 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Strategy

Ontario report

26 Oct 2022 – Reports

Legal & compliance

Swedish industry calls on new gambling minister to break up Svenska Spel

25 Oct 2022 – News

Marketing & affiliates

Caesars secures marketing partnership with Hollywood star Vince Vaughn

25 Oct 2022 – News

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos