Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

South African party introduces long-awaited online gambling bill

South Africa’s opposition party, the Democratic Alliance, has introduced a law to regulate online gambling in the country, ending a long period of ambiguity after efforts to regulate the vertical collapsed 14 years ago.

By Daniel O'Boyle

15 Sep 2022 – News

Marketing & affiliates

LiveScore receives £50m investment from Ringier

07 Sep 2022 – News

Funding

Betegy to ramp up US push following Yolo investment

07 Sep 2022 – Interviews

Sponsorship

Brazilian operators risk being punished for government inaction

02 Sep 2022 – Opinion

Marketing regulation

Norsk Tipping ceases sports betting TV ads

01 Sep 2022 – News

Sponsorship

Brazil’s Ministry of Justice investigates football betting deals

31 Aug 2022 – News

Marketing

Stake.com partners 2022 European Cricket Championships

14 Sep 2022 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

People moves

Fanatics continues to ramp up betting arm with CMO appointment

14 Sep 2022 – News

Marketing & affiliates

Checkd Group continues North American expansion with Ontario licence

13 Sep 2022 – News

Legal & compliance

Swedish industry hopeful election leads to relaxed bonus rules

13 Sep 2022 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Sports betting

Spanish GGR dragged down once again by low betting margins

12 Sep 2022 – News

Marketing & affiliates

LeoVegas scores regional deal with Manchester City

08 Sep 2022 – News

Responsible gambling

Celebrities to feature in DraftKings’ new responsible gambling campaign

08 Sep 2022 – News

In-depth

Marketing regulation

The UK gambling sector’s great recalibration

Martyn Hannah, co-founder and CEO of Comparasino, looks at how the 40% RGD and 10x wagering caps are reshaping the UK online casino market.

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Marketing Posts

Top 3 things every operator should do now to build a competitive advantage post-World Cup 2026

16 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos