Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

NHL expands FanDuel and BetMGM partnerships into Canada

The National Hockey League (NHL) has expanded partnerships with FanDuel and BetMGM into Canada, making the operators its first ever North American sports betting partners.

By Robert Fletcher

08 Apr 2022 – News

Regulation

UK minister: Gambling white paper is being “finalised”

30 Mar 2022 – News

Marketing & affiliates

US sports betting growth drives net profit up 610.2% at XLMedia in 2021

29 Mar 2022 – News

Marketing & affiliates

Google allows certain online gambling ads in Ontario

28 Mar 2022 – News

Marketing & affiliates

PointsBet partners Ottawa Redblacks ahead of Ontario launch

25 Mar 2022 – News

Strategy

iGB Affiliate Awards to return on 13 April

25 Mar 2022 – News

People moves

PlayStar names Bowden as new chief marketing officer

07 Apr 2022 – News

Sports betting

Caesars to open in-stadium sportsbook through New York Mets partnership

06 Apr 2022 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Sports betting

FanDuel scores sports betting deal with The Sports Network in Canada

06 Apr 2022 – News

Diversity

iGamingXL’s Wellard hails iGB Ascend as “the start of a huge movement”

05 Apr 2022 – News

Marketing & affiliates

Danish regulator adds new transparency rules to marketing guidelines

05 Apr 2022 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing regulation

CAP bans footballers from appearing in UK gambling ads

05 Apr 2022 – News

Legal & compliance

Swedish Treasury orders affiliate crackdown as channelisation misses target

01 Apr 2022 – News

People moves

XLMedia names Rich as non-executive chair

31 Mar 2022 – News

In-depth

Marketing regulation

The UK gambling sector’s great recalibration

Martyn Hannah, co-founder and CEO of Comparasino, looks at how the 40% RGD and 10x wagering caps are reshaping the UK online casino market.

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Marketing Posts

Top 3 things every operator should do now to build a competitive advantage post-World Cup 2026

16 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos