Stake’s CMO Akhil Sarin and director Jarrod Febbraio tell iGB how the operator plans to balance its global brand identity and unconventional marketing strategy with the demands of regulated expansion.
This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]
Soft2Bet is a rapidly growing and dynamic casino and sportsbook platform provider and operator group offering games and the best titles from the world’s top gambling suppliers
