Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Raketech eyes presence across US after QM Media deal completes

Raketech is targeting affiliate marketing sales across all licensed US states after completing its acquisition of QM Media AB’s assets in a deal worth €16m ($18.8m/£13.7m).

By Richard Mulligan

16 Sep 2021 – News

Sponsorship

SuperSport becomes title sponsor of Croatia Football Cup

14 Sep 2021 – News

Marketing regulation

ACMA finds Foxtel breached broadcasting rules over AFL gambling ad

14 Sep 2021 – News

Marketing & affiliates

Parimatch scores partnerships with three new Premier League clubs

13 Sep 2021 – News

Marketing regulation

Dutch trade group calls for new limits on advertising

13 Sep 2021 – News

Marketing & affiliates

Coingaming Group rebrands to Yolo Group

13 Sep 2021 – News

Marketing & affiliates

RSI announces CityCasts local podcast launches across US

15 Sep 2021 – News

Marketing

Delasport renews Balkan League naming rights deal

15 Sep 2021 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Betano named as new FC Porto betting sponsor

15 Sep 2021 – News

Sustainable Gambling

Betting ad complaints in Australia decline in 2020

15 Sep 2021 – News

Marketing & affiliates

78% of iGB Live! and iGB Affiliate attendees to be “decision-makers”

14 Sep 2021 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Sponsorship

Hibernian defends new Marsbet sponsorship deal

14 Sep 2021 – News

In-depth

Marketing regulation

The UK gambling sector’s great recalibration

Martyn Hannah, co-founder and CEO of Comparasino, looks at how the 40% RGD and 10x wagering caps are reshaping the UK online casino market.

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Marketing Posts

Top 3 things every operator should do now to build a competitive advantage post-World Cup 2026

16 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos