Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Greentube enters new German market with OnlineCasino Deutschland AG

Novomatic’s interactive division Greentube has made its debut in the new German regulated market with the launch of its games portfolio with OnlineCasino Deutschland AG.

By Nosa Omoigui

07 Jul 2021 – News

ICE365 Content Series

CMO series: Entertaining the next generation of casino customers

30 Jun 2021 – Videos

Gaming

Dutch government relaxes Covid regulations ahead of iGB Live! and iGB Affiliate Amsterdam

30 Jun 2021 – News

Marketing & affiliates

Sisal signs horse racing content agreement with XB Net

30 Jun 2021 – News

Sports betting

Bally’s announces 15-year partnership with WNBA’s Phoenix Mercury

30 Jun 2021 – News

Marketing & affiliates

Sportradar enters ten-year partnership with National Hockey League

29 Jun 2021 – News

Sustainable Gambling

The Big Step asks ITV to ban gambling ads during entire Euros broadcast

06 Jul 2021 – News

Casino & games

Sweden: Offshore players more likely to report excessive play

06 Jul 2021 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

ICE365 Content Series

Bringing the world back to Las Vegas

02 Jul 2021 – Videos

Marketing & affiliates

Better Collective to host first Bookmakers Awards at iGB Live!

02 Jul 2021 – News

ICE365 Content Series

Creating a fully integrated customer experience at Resorts World Vegas

01 Jul 2021 – Videos

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

ICE365 Content Series

CMO series: Adapting marketing to evolving customer trends

01 Jul 2021 – Videos

Legal

Lithuania gambling promotions ban comes into force today

01 Jul 2021 – News

Regulation

KSA raps Staatsloterij over use of football players in adverts

01 Jul 2021 – News

In-depth

Marketing regulation

The UK gambling sector’s great recalibration

Martyn Hannah, co-founder and CEO of Comparasino, looks at how the 40% RGD and 10x wagering caps are reshaping the UK online casino market.

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Marketing Posts

Top 3 things every operator should do now to build a competitive advantage post-World Cup 2026

16 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos