Marketing & affiliates

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The door opens: app store optimisation for Google Play

The opportunity for operators who act quickly to optimise their apps in the newly opened Google Play Store is significant. App store optimisation consultant Matthew Balch runs through the basics.

By Stephen Carter

08 Aug 2017 – Data

Marketing & affiliates

mybet to sponsor Borussia Mönchengladbach

28 Jul 2017 – News

Marketing & affiliates

12BET signs up to partner Badminton World Championships

27 Jul 2017 – News

Marketing & affiliates

iGB Affiliate’s parent company Clarion Events Completes Acquisition of Affiliate Summit

27 Jul 2017 – News

Marketing & affiliates

Sportsbooks: what odds will you give me?

25 Jul 2017 – Analysis

Horse racing

Ladbrokes Coral pens rights deal with The Racing Partnership

24 Jul 2017 – News

Marketing & affiliates

LVbet to sponsor Poland’s Piasta Gliwice

07 Aug 2017 – News

Casino & games

Operator ‘own-brand’ slots: Paddy Power Betfair ramping up, Gala Coral pulling back

07 Aug 2017 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Casino & games

How to win in the hotly contested battle of the slots providers

07 Aug 2017 – Analysis

Marketing & affiliates

188BET scores new deal with Durham CCC

03 Aug 2017 – News

Marketing & affiliates

forBet signs sponsorship deal with Polish football club

02 Aug 2017 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Finance

IGT upbeat despite $290m net loss in second quarter

02 Aug 2017 – News

Marketing & affiliates

Real Madrid nets partnership with forex broker

01 Aug 2017 – News

Casino & games

Social casino: ‘PC market still earns north of US$1bn annually’

31 Jul 2017 – Analysis

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos