Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

FDJ secures betting partnership with Olympique Lyonnais

French gaming operator FDJ has agreed a deal with Olympique Lyonnais, which competes in the country’s top-tier Ligue 1 club football division, to create a new betting experience for fans.

By iGB Editorial Team

07 Dec 2016 – News

Marketing & affiliates

G2E video: Novomatic’s Harald Neumann talks to Fantini Research

21 Nov 2016 – Data

Marketing & affiliates

Seaniemac details football-focused advertising strategy

17 Nov 2016 – News

Marketing & affiliates

G2E video interview: William Hill’s Joe Asher talks to Fantini Research

16 Nov 2016 – Data

Marketing & affiliates

Betclic scores Vitoria partnership

16 Nov 2016 – News

Bingo

How would a TV ad ban affect operators’ marketing strategies?

16 Nov 2016 – Analysis

Casino & games

iGaming Business Mobile Gaming & Tech Report 2016

05 Dec 2016 – Reports

Legal & compliance

ICO letter to UK affiliates: cock up or conspiracy?

28 Nov 2016 – Data

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Real Madrid scores new betting partnership

25 Nov 2016 – News

Casino & games

Yggdrasil launches €200,000 ‘Christmas Calendar’ campaign

24 Nov 2016 – News

Finance

Best Odds Guaranteed Plus: a boost too far?

23 Nov 2016 – Analysis

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Casino & games

PokerStars focuses on social gaming with new mobile app

23 Nov 2016 – News

Marketing & affiliates

Report: KamaGames insight on cross-selling opportunities

22 Nov 2016 – Data

Marketing & affiliates

Danske Spil signs up with Danish FA

22 Nov 2016 – News

In-depth

Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

06 Nov 2026 – Interviews

Marketing & affiliates

Build first, shout later: How PRace is closing gaming’s sales-marketing gap

02 Nov 2026 – In-depth

Marketing

From acquisition to retention: Inside mr.Booster’s full-cycle approach

27 Oct 2026 – Interviews

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Tech & innovation

Everything you need to know about Bonus Guardian explained by Marc Burroughes

Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]

04 Nov 2026 – Videos