Top 10% of social gamers make up 75% of revenues
An extreme version of the Pareto Principle applies to social gaming, according to new research by customer retention platform Optimove. While the Italian economist Vilfredo Pareto’s 80/20 rule is often translated to the business world to explain the fact that for many companies, roughly 80% of business comes from 20% of clients, in social gaming […]
By iGB Editorial Team
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