Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Data and betting: the personal touch

Personalisation is the buzzword among product and marketing teams across the sector at the moment, but how effectively is the industry using data and analytics to genuinely give individual customers a tailored experience?

By iGB Editorial Team

28 Jun 2016 – Data

Finance

Ladbrokes’ Desmond loses appeal over Gala Coral takeover

21 Jun 2016 – News

Marketing & affiliates

NordicBet scores Swedish Hockey League partnership

20 Jun 2016 – News

Casino & games

Black Cow confirms Plaskow as new commercial chief

17 Jun 2016 – News

Marketing & affiliates

24option extends partnership with Juventus

17 Jun 2016 – News

Marketing & affiliates

Dafabet expands football portfolio with Burnley deal

16 Jun 2016 – News

Marketing & affiliates

Durham CCC signs up Winner Sports as official partner

27 Jun 2016 – News

Marketing & affiliates

Virtual reality: the advocate’s view

24 Jun 2016 – Analysis

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

XIN Gaming adds ‘Fish Hunter King’ to slots portfolio

24 Jun 2016 – News

Marketing & affiliates

OtherLevels raises funds for expansion

24 Jun 2016 – News

Marketing & affiliates

bet-at-home scores extension with Schalke

24 Jun 2016 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Dafabet extends sponsorship of snooker’s Masters

23 Jun 2016 – News

Marketing & affiliates

The mobile messaging (r)evolution

22 Jun 2016 – Analysis

Marketing & affiliates

William Hill reshuffles online management team

22 Jun 2016 – News

In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

Edge Marketing Institute’s Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today’s tricky regulatory landscape,

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos