Marketing & affiliates

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Affiliates

Back to basics

The idea that every company needs to have a US-focused strategy has become a piece of industry wisdom. Charles Gillespie, CEO and co-founder of the Gambling.com Group, tells Zak Thomas-Akoo the online gambling market in Europe can be just as lucrative as that in the US.

By Zak Thomas-Akoo

– Analysis

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Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

– Interviews

Data

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

– Big picture

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