Marketing & affiliates

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Rumour Truss will scrap gambling review may be bad news, analyst warns

Regulus Partners analyst Dan Waugh warned against the industry celebrating rumours new prime minister Liz Truss would abandon the Gambling Act review, instead arguing the news may be “worst outcome for industry”.

By Zak Thomas-Akoo

16 Sep 2022 – News

Marketing & affiliates

LeoVegas scores regional deal with Manchester City

08 Sep 2022 – News

Responsible gambling

Celebrities to feature in DraftKings’ new responsible gambling campaign

08 Sep 2022 – News

Marketing & affiliates

LiveScore receives £50m investment from Ringier

07 Sep 2022 – News

Funding

Betegy to ramp up US push following Yolo investment

07 Sep 2022 – Interviews

Sponsorship

Brazilian operators risk being punished for government inaction

02 Sep 2022 – Opinion

Marketing & affiliates

Bwin launches new European football ad campaign

16 Sep 2022 – News

Legal

South African party introduces long-awaited online gambling bill

15 Sep 2022 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing

Stake.com partners 2022 European Cricket Championships

14 Sep 2022 – News

People moves

Fanatics continues to ramp up betting arm with CMO appointment

14 Sep 2022 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Checkd Group continues North American expansion with Ontario licence

13 Sep 2022 – News

Legal & compliance

Swedish industry hopeful election leads to relaxed bonus rules

13 Sep 2022 – News

Sports betting

Spanish GGR dragged down once again by low betting margins

12 Sep 2022 – News

In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

As the sector adapts to a new landscape in the UK, operators are rethinking their B2B gaming supplier contracts. Where does the real value lie in future partnerships? Edge Marketing Institute investigates.

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos