Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

How social gaming set Bryan Bennett up to succeed at Betfred

Bryan Bennett fought “800lb gorillas” working for a challenger brand in the social casino space, and that experience could prove crucial as he works to make Betfred USA Sports a key player in the sports betting sector.

By Robin Harrison

22 Aug 2022 – Interviews

Marketing & affiliates

888 to cut investment for non-core brands after market review

15 Aug 2022 – News

Marketing technology

Now it’s personal: how tech can ‘humanise’ VIP schemes

12 Aug 2022 – Opinion

Sports betting

RushBet scores expanded partnership with LaLiga in South America

12 Aug 2022 – News

Sponsorship

Aston Villa partners crypto casino with inactive GB site

11 Aug 2022 – News

Compliance

Novibet secures compliance partnership with GiG

10 Aug 2022 – News

Legal

European Commission extends standstill for Belgian ad ban

19 Aug 2022 – News

Sports betting

Penn exercises options to acquire remainder of Barstool

18 Aug 2022 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Quarterly results

Catena Media scales back strategic investments in “challenging” Q2

18 Aug 2022 – News

Sportsbook

Why MaximBet is more than a sum of its parts

17 Aug 2022 – Interviews

Marketing & affiliates

Stake.com dodges Indian football sponsorship ban with media-led deal

17 Aug 2022

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Affiliates

Acquisitions boost Raketech in Q2 but regulations lead to organic decline

17 Aug 2022 – News

Marketing & affiliates

AS Monaco scores Japan-facing deal with Casino Secret

16 Aug 2022 – News

Marketing & affiliates

Team of rivals

16 Aug 2022 – Interviews

In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

While the FIFA World Cup 2026 is creating unprecedented opportunities for operators to acquire new customers, retaining them after the tournament’s conclusion may prove the bigger challenge. Dimi Katsavelis, senior client partner at Sportradar, explains how smarter CRM, personalisation and cross-sell strategies can turn event-driven bettors into long-term customers.

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos