Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

FDJ scores partnership with Paris Saint-Germain

French operator Française des Jeux (FDJ) has agreed a deal for its ParionsSport en ligne and ParionsSport point de vente sports betting brands to become partners of French Ligue 1 football club Paris Saint-Germain (PSG).

By Robert Fletcher

12 Jul 2022 – News

Sponsorship

Betsson becomes exclusive partner of women’s Copa América 2022

01 Jul 2022 – News

Strategy

iGB Live! sells out stand and ad space

01 Jul 2022 – News

Marketing

Slotegrator expecting to “make new connections” at iGB Live!

30 Jun 2022 – News

Sponsorship

Betfair International signs Ronaldo Nazário as brand ambassador

27 Jun 2022 – News

Sponsorship

Dafabet becomes Bournemouth’s shirt sponsor

27 Jun 2022 – News

Marketing regulation

Netherlands to ban all broadcast ads from 1 January

11 Jul 2022 – News

Marketing & affiliates

Digitain names footballing icon Figo as brand ambassador

11 Jul 2022 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

People moves

Gambling.com Group appoints Michael Quartieri to board

08 Jul 2022 – News

Marketing & affiliates

SuperSport to sponsor Croatian First Football League

06 Jul 2022 – News

Sponsorship

VBet partners with OGC Nice

05 Jul 2022 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Belgium’s Royal Antwerp scores BetFirst deal despite proposed ad ban

05 Jul 2022 – News

People

King starts term as XLMedia CEO

04 Jul 2022 – News

Marketing regulation

Ontario regulator orders DraftKings to pay CA$100,000 for bonus failings

01 Jul 2022

In-depth

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

Critics say the committee relied on a disputed survey, judged the industry’s own advertising limits before they had taken effect and dismissed black market fears on the strength of interviews with state monopolies.

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos