To igaming and beyond?
Symplify – the CRM solutions provider that acquired Jada Gaming at the end of last year – is a business with fingers in a lot of pies, both in igaming and elsewhere. While the Jada deal signals Symplify’s biggest splash in the gambling sector, could igaming’s high standards for marketing ensure the deal has an impact on other sectors as well?
By Daniel O'Boyle
– Analysis
