Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Western Sydney Wanderers sign RG sponsorship agreement

Western Sydney Wanderers Football Club has signed a new partnership with New South Wales (NSW)’s Office of Responsible Gambling, which will see the club refuse any offer of gambling-related sponsorships or promotional agreements.

11 Feb 2021 – News

Sponsorship

Betmotion becomes Fluminense shirt sponsor

04 Feb 2021

Sponsorship

Betting sponsorships worth $396.6m to US sport, research claims

03 Feb 2021 – News

Casino & games

ICE London and iGB Affiliate London postponed to 2022

03 Feb 2021 – News

Marketing regulation

ASA warns Ladbrokes over ‘Where the Nation Plays’ racing ad

03 Feb 2021 – News

Affiliates

Bojoko launches casino affiliate site in New Zealand

02 Feb 2021 – News

Marketing regulation

Dekker pledges to protect children and young adults in Dutch market

10 Feb 2021 – News

Marketing & affiliates

Marathonbet pens affiliate marketing compliance deal with GiG

10 Feb 2021 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Sponsorship

AS Roma signs new Asian partner AYX

09 Feb 2021 – News

Marketing & affiliates

Targeting and tailoring: marketing tools for affiliate success

09 Feb 2021 – In-depth

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing

NFL legend Sanders joins BetMGM as ambassador in Michigan

05 Feb 2021 – News

Marketing

Betfred scores title sponsorship of rugby league’s Challenge Cup

04 Feb 2021 – News

In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

Edge Marketing Institute’s Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today’s tricky regulatory landscape,

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos