Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Paddy Power launches Missing People campaign with Motherwell

Flutter Entertainment-owned Paddy Power has joined forces with the Missing People charity and Scottish Premier League football club Motherwell on a new campaign to help find missing people.

By iGB Editorial Team

07 Aug 2020 – News

Marketing & affiliates

BlueRibbon brings in Ashkenazi as strategic advisor

27 Jul 2020 – News

Legal & compliance

Dutch regulator issues 14 warnings over Covid-19 adverts

24 Jul 2020 – News

Marketing & affiliates

Fanduel signs media partnership with The Ringer

24 Jul 2020 – News

Marketing & affiliates

GLMS warns of integrity risk in Asia-facing sport sponsorships

23 Jul 2020 – News

Finance

XLMedia forecasts revenue decline in first half

23 Jul 2020 – News

Marketing & affiliates

Optimove rolls out AI marketing optimisation tool

06 Aug 2020 – News

Marketing & affiliates

Paddy Power apologises over homophobic language in video

06 Aug 2020 – News

Sports betting Promoted

Acquiring the perfect partner

13 Jul 2022

Marketing & affiliates

PointsBet partners with NBA’s Pacers

05 Aug 2020 – News

Marketing & affiliates

Bwin nets sports betting partnership with Belgian Pro League

04 Aug 2020 – News

Marketing & affiliates

PGA Tour announces BetMGM as official betting partner

03 Aug 2020 – News

Affiliates Promoted

How small businesses can get established in the world’s biggest igaming market

22 Apr 2022

Marketing & affiliates

Crystal Palace signs sponsorship deal with W88

03 Aug 2020 – News

Casino & games

Getting serious on affiliate licensing?

31 Jul 2020 – Analysis

Marketing & affiliates

PGA Tour signs DraftKings as first official betting partner

28 Jul 2020 – News

In-depth

Online casino

Why online casinos should scrap wagering requirements for bonuses

Martyn Hannah, co-founder of online casino comparison site Comparasino, says wagering requirements can encourage players to gamble beyond their means and online casinos should not impose them.

11 Oct 2024 – In-depth

Crypto gambling

Waterhouse VC: Crypto wagering

18 Jun 2024 – In-depth

Marketing & affiliates

Media deals with affiliates not looking so good after Google Search revamp

03 Jun 2024 – News

Sponsorship

In Super Group, Neal Menashe builds a global brand from scratch

11 Apr 2024 – Interviews

Marketing

Normalisation is not a dirty word

22 Mar 2024 – Opinion

Full year results

Catena’s “disappointing” FY2023 results: Can it bounce back?

13 Feb 2024 – In-depth

Sports betting regulation

Road to ICE 2024: Sports betting advertising coming under fire

10 Jan 2024 – Analysis

Data

Casino & games

Affiliate Monitor: February 2022

With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.

By iGB Editorial Team

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Marketing & affiliates

Affiliate Monitor: July 2021

15 Jul 2021 – In-depth

Videos

Marketing & affiliates Promoted

The all-in-one affiliate solution: PartnerMatrix

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix. Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.

22 Jul 2024 – Videos