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igaming industry
iGaming

The industry we didn’t expect

As the industry prepares to gather at iGB London, conversations are increasingly shaped by data, market signals and long-term strategic thinking. Yet the most important shifts are not always the ones making headlines.

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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