Marketing & affiliates

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Optimove rolls out AI marketing optimisation tool

Digital market software provider Optimove has announced the launch of Self-Optimising Journeys, a new artificial intelligence solution that it said autonomously determines ways to guide customer behaviour.

By iGB Editorial Team

06 Aug 2020 – News

Legal & compliance

Dutch regulator issues 14 warnings over Covid-19 adverts

24 Jul 2020 – News

Marketing & affiliates

GLMS warns of integrity risk in Asia-facing sport sponsorships

23 Jul 2020 – News

Finance

XLMedia forecasts revenue decline in first half

23 Jul 2020 – News

Marketing & affiliates

BetKing to sponsor Kenyan Premier League

22 Jul 2020 – News

Marketing & affiliates

Paddy Power apologises over homophobic language in video

06 Aug 2020 – News

Marketing & affiliates

PointsBet partners with NBA’s Pacers

05 Aug 2020 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Bwin nets sports betting partnership with Belgian Pro League

04 Aug 2020 – News

Marketing & affiliates

Crystal Palace signs sponsorship deal with W88

03 Aug 2020 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Casino & games

Getting serious on affiliate licensing?

31 Jul 2020 – Analysis

Marketing & affiliates

PGA Tour signs DraftKings as first official betting partner

28 Jul 2020 – News

Marketing & affiliates

BlueRibbon brings in Ashkenazi as strategic advisor

27 Jul 2020 – News

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos