Marketing & affiliates

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ASA deploys avatars to enhance online enforcement

The UK’s advertising watchdog the Advertising Standards Authority (ASA) has deployed new monitoring technology to help better identify and ban gambling ads that can be seen by children online.

By iGB Editorial Team

04 Apr 2019 – News

Legal & compliance

BlueRibbon lands supplier licence in Malta

19 Mar 2019 – News

Bingo

Denmark to boost consumer protection with new code of conduct

18 Mar 2019 – News

Legal & compliance

Swedish regulator to crack down on excessive advertising

18 Mar 2019 – News

Casino & games

Casino Arizona lands stadium sponsorship deal with USL team

18 Mar 2019 – News

Marketing & affiliates

SportPesa nets Football Association of Ireland deal

15 Mar 2019 – News

Horse racing

Betway extends betting partnership with UK’s Grand National

04 Apr 2019 – News

Bingo

Swedish operator bodies establish new marketing code

28 Mar 2019 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

William Hill US secures betting partnership with NHL

28 Mar 2019 – News

Casino & games

Gambling.com Group cleared for revenue share deals in NJ

28 Mar 2019 – News

Legal & compliance

Sportsbet fined over illegal gaming ad in New South Wales

27 Mar 2019 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

MansionBet pens sponsorship deal with Ultimate Boxxer

25 Mar 2019 – News

DFS

Dream11 to partner cricket’s Indian Premier League

22 Mar 2019 – News

Marketing & affiliates

MLS confirms wide-ranging deal with MGM Resorts

20 Mar 2019 – News

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos