Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Customer experience: What is working for operators and affiliates?

New consumer research from Betting Hero shows product and service innovation is effective in improving customer loyalty. But the industry still has a long way to go as bettors seek improved customer experience.

By Daniel O'Boyle

14 Dec 2022 – Analysis

Marketing regulation

Danish regulator bans reactivation bonuses for lapsed players

06 Dec 2022 – News

M&A

Brand Streamers puts ThePogg up for sale

06 Dec 2022 – News

Esports

Jon Moses on the relationship between streaming sites and game publishers

05 Dec 2022 – Videos

Marketing & affiliates

Lottery.com subsidiary Sports.com partners with Saudi Motorsport Company

05 Dec 2022 – News

Marketing & affiliates

Pixbet scores shirt sponsorship deal with Brazil’s Corinthians

12 Dec 2022 – News

Legal & compliance

Lobbyists may be unpopular, but Irish reform bill shows why they’re needed

09 Dec 2022 – Opinion

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

People moves

Liat Sumen joins Clarion Gaming as campaign manager for iGB events

07 Dec 2022 – News

Marketing & affiliates

Cbet scores new LatAm-facing partnership with PSG

07 Dec 2022 – News

Legal & compliance

Ireland: Consumers must “opt in” to receive gambling ads online

07 Dec 2022 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

People moves

Acroud CFO Attard departs

07 Dec 2022 – News

Marketing & affiliates

Dutch regulator takes action over further World Cup-related marketing breaches

07 Dec 2022 – News

Product

Improving the customer experience: What can operators and affiliates do?

07 Dec 2022 – Analysis

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos