Marketing & affiliates

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Swedish court upholds penalties against ComeOn brands

Sweden’s Administrative Court in Linköping has upheld three penalties against ComeOn brands for violating bonus rules, while the penalty for a fourth of the operator’s brands was lowered from SEK50m to SEK40m.

By Daniel O'Boyle

04 May 2022 – News

Marketing & affiliates

MaximBet scores Rockies star Blackmon as first MLB ambassador

21 Apr 2022 – News

Legal & compliance

Macau bill to limit junkets passes first Assembly reading

21 Apr 2022 – News

Marketing

Gila River scores NBA star Crowder as first athlete ambassador

19 Apr 2022 – News

Affiliates

Better Collective acquires esports content site Futbin for €105m

19 Apr 2022 – News

Marketing & affiliates

Veikkaus strengthens financial support for Finnish football

13 Apr 2022 – News

Strategy

Flutter’s FanDuel to keep up marketing spend as US rivals cut back

04 May 2022 – News

M&A

Blexr acquires NZ casino affiliate site for seven-figure sum

28 Apr 2022 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing regulation

Belgian regulator calls for overall limit on advertising volume

27 Apr 2022 – News

Legal & compliance

ACMA orders blocking of more illegal igaming and affiliate sites

27 Apr 2022 – News

Sponsorship

FanDuel becomes New York Yankees’ first sports betting partner

25 Apr 2022 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

People

Blexr grows management team with new COO and CMO

25 Apr 2022 – News

Legal & compliance

Dutch government to consider cross-operator stake and time limits

22 Apr 2022 – News

Marketing & affiliates

FanDuel scores first boxing partnership with Serrano

22 Apr 2022 – News

In-depth

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

Critics say the committee relied on a disputed survey, judged the industry’s own advertising limits before they had taken effect and dismissed black market fears on the strength of interviews with state monopolies.

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos