Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Swedish court cuts Kindred SEK100m penalty fee in half

The Swedish Administrative Court in Linköping has reduced a penalty fee imposed by regulator Spelinspektionen upon Kindred for promotional failings from SEK100m (£8.5m/€9.9m/$12.0m) to SEK50m.

By Daniel O'Boyle

15 Jun 2021 – News

Legal & compliance

GoldenRace granted Greek go-ahead with new licence

09 Jun 2021 – News

Marketing & affiliates

UFC makes Neds official wagering partner in Australia

09 Jun 2021 – News

People moves

Swintt appoints Melicharkova as new marketing chief

09 Jun 2021 – News

Regulation

IBIA and H2’s regulatory market assessment: The top six

09 Jun 2021 – Analysis

People moves

Penn National Gaming appoints Vimla Black-Gupta to board

08 Jun 2021 – News

Marketing regulation

Sweden proposes “special moderation” rule to treat gambling ads like alcohol

15 Jun 2021 – News

Esports

Clarion Gaming strikes esports partnership with Abios

14 Jun 2021 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing

ASA finds children’s gambling ad exposure down from 2013, but up since 2008

14 Jun 2021 – News

Marketing & affiliates

Hard Rock scores partnership with football icon Messi

11 Jun 2021 – News

Marketing & affiliates

Smarkets receives investment from Susquehanna to expand US presence

10 Jun 2021 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Sponsorship

Norwich City terminates BK8 sponsorship after three days

10 Jun 2021 – News

Sustainable Gambling

Independent body to monitor EGBA member advertising during Euro 2020

09 Jun 2021 – News

Marketing & affiliates

Clarion Gaming completes first phase of ICE’s digital overhaul

09 Jun 2021 – News

In-depth

Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

06 Nov 2026 – Interviews

Marketing & affiliates

Build first, shout later: How PRace is closing gaming’s sales-marketing gap

02 Nov 2026 – In-depth

Marketing

From acquisition to retention: Inside mr.Booster’s full-cycle approach

27 Oct 2026 – Interviews

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Tech & innovation

Everything you need to know about Bonus Guardian explained by Marc Burroughes

Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]

04 Nov 2026 – Videos