Marketing & affiliates

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Affiliates

The reality of revenue share

The percentage of income affiliates can expect to receive for sending traffic to operators has become increasingly obfuscated by a wide range of deductions. Joanne Christie reports on affiliates’ calls for greater transparency.

By Joanne Christie

– Analysis

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Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

– Interviews

Data

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Big picture

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

– Big picture

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Directory organisations

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