Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

US sports betting: ‘fantasy sports opened a door, this is the next evolution’

Sports, entertainment & branding consultant Joe Favorito on how the teams and leagues are preparing for the possibility of legalised sports wagering in the US from as early as next spring.

By Stephen Carter

07 Sep 2017 – Analysis

DFS

France’s Ligue 1 signs fantasy football partner

30 Aug 2017 – News

Casino & games

Betway signs up to support ESL Pro League

25 Aug 2017 – News

Marketing & affiliates

Ladbrokes extends as title sponsor of Challenge Cup

22 Aug 2017 – News

Marketing & affiliates

ManBetX partners Serie A in Asia

21 Aug 2017 – News

Marketing & affiliates

NGS Bet agrees marketing deal with MAG

21 Aug 2017 – News

Legal & compliance

Labour calls for ban on football shirt betting sponsorship

07 Sep 2017 – News

Casino & games

Better Collective confirms double acquisition

06 Sep 2017 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Lottery

IGT secures extension with Caesars Entertainment

06 Sep 2017 – News

Marketing & affiliates

Romania’s BaumBet details new affiliate partnership with NetRefer

05 Sep 2017 – News

Lottery

Augsburg nets extension with LOTTO Bayern

04 Sep 2017 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

12BET to sponsor ITTF Team World Cup 2018

04 Sep 2017 – News

Marketing & affiliates

Inter Milan signs bwin as first betting partner

31 Aug 2017 – News

Casino & games

Mansion signs sleeve sponsor deal with Bournemouth

30 Aug 2017 – News

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos