Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Operator ‘own-brand’ slots: Paddy Power Betfair ramping up, Gala Coral pulling back

Paddy Power has increased the penetration of slots from in-house supplier Cayetano to 50% over the last 12 months, according to exclusive analysis by iGaming Tracker’s Ken Muir.

By Stephen Carter

07 Aug 2017 – News

Marketing & affiliates

iGB Affiliate’s parent company Clarion Events Completes Acquisition of Affiliate Summit

27 Jul 2017 – News

Marketing & affiliates

Sportsbooks: what odds will you give me?

25 Jul 2017 – Analysis

Horse racing

Ladbrokes Coral pens rights deal with The Racing Partnership

24 Jul 2017 – News

Casino & games

Slots bonus story gaining momentum outside UK

24 Jul 2017 – Analysis

Legal & compliance

Blackstone acquires iGaming Business parent company Clarion

24 Jul 2017 – News

Casino & games

How to win in the hotly contested battle of the slots providers

07 Aug 2017 – Analysis

Marketing & affiliates

188BET scores new deal with Durham CCC

03 Aug 2017 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

forBet signs sponsorship deal with Polish football club

02 Aug 2017 – News

Finance

IGT upbeat despite $290m net loss in second quarter

02 Aug 2017 – News

Marketing & affiliates

Real Madrid nets partnership with forex broker

01 Aug 2017 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Casino & games

Social casino: ‘PC market still earns north of US$1bn annually’

31 Jul 2017 – Analysis

Marketing & affiliates

mybet to sponsor Borussia Mönchengladbach

28 Jul 2017 – News

Marketing & affiliates

12BET signs up to partner Badminton World Championships

27 Jul 2017 – News

In-depth

Marketing regulation

The UK gambling sector’s great recalibration

Martyn Hannah, co-founder and CEO of Comparasino, looks at how the 40% RGD and 10x wagering caps are reshaping the UK online casino market.

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Marketing Posts

Top 3 things every operator should do now to build a competitive advantage post-World Cup 2026

16 Jan 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos