Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Q&A with KamaGames’ Kevin Egan

As KamaGames and Tango get ready to extend their partnership with a third title, 3D Blackjack for Tango, iGaming Business talks to KamaGames' business development manager about the evolving partnership.

By Joanne Christie

20 Dec 2016 – Analysis

Casino & games

iGaming Business Mobile Gaming & Tech Report 2016

05 Dec 2016 – Reports

Legal & compliance

ICO letter to UK affiliates: cock up or conspiracy?

28 Nov 2016 – Data

Marketing & affiliates

Real Madrid scores new betting partnership

25 Nov 2016 – News

Casino & games

Yggdrasil launches €200,000 ‘Christmas Calendar’ campaign

24 Nov 2016 – News

Finance

Best Odds Guaranteed Plus: a boost too far?

23 Nov 2016 – Analysis

Legal & compliance

Tabcorp found guilty of illegal gambling adverts

16 Dec 2016 – News

Casino & games

Proven action to improve retention

15 Dec 2016 – Analysis

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

‘Tinder for betting’ app Bookee swipes major startup award

15 Dec 2016 – News

Lottery

Secondary lottery providers step up the competition against monopolies

13 Dec 2016 – Data

Marketing & affiliates

Legia Warsaw extends with shirt sponsor Fortuna

12 Dec 2016 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Casino & games

PartyPoker hands ambassador role to tennis icon Becker

09 Dec 2016 – News

Marketing & affiliates

Australian Open cuts William Hill betting ads

09 Dec 2016 – News

Marketing & affiliates

FDJ secures betting partnership with Olympique Lyonnais

07 Dec 2016 – News

In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

The Netherlands has a lot to learn from Denmark and Italy – two markets that are further down the same road of advertising prohibition. Observers warn that the black market, not lower gambling, will fill the gap.

28 Jul 2026 – In-depth

Marketing Posts

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos