Marketing & affiliates

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Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

MPs and peers call for urgent crackdown on UK gambling advertising

A parliamentary report has advised the sector to take a stricter approach against gambling sponsorships and influencer marketing to better protect young and vulnerable people from gambling advertising.

By Michael Wong

24 Apr 2026 – News

Marketing & affiliates

UK government opens consultation on unlicensed gambling sponsorships ban

23 Feb 2026 – News

Marketing & affiliates

Allwyn launches creative agency pitch to drive global growth

23 Feb 2026 – News

Strategy

Globo JV puts BetMGM in strong position for 10% Brazil market share target, say operator execs

18 Feb 2026 – News

Social gaming

KSA orders licensees to drop social betting features

04 Feb 2026 – News

Finance

Is Brazil’s betting sponsorship gold rush in decline?

29 Jan 2026 – In-depth

Marketing & affiliates

ASA clears Ladbrokes over ‘Ladbucks’ advertising complaints

15 Apr 2026 – News

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Regulation

FIGC president calls Italian gambling ad ban ‘largely ineffective’ in new report

10 Apr 2026 – News

Marketing & affiliates

Premier League clubs brace for £80m shortfall in shirt sponsorships

07 Apr 2026 – News

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

M&A

Allwyn on hunt for new sportsbook M&A after Novibet deal collapse

20 Mar 2026 – News

Regulation

New Brazil bill to prohibit retention by banning loyalty programmes and cashback

17 Mar 2026 – News

In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

Illegal streaming is not just a copyright problem: it has become a powerful customer-acquisition channel for unregulated bookmakers. But regulators are not ready to make a direct link yet.

24 Aug 2026 – In-depth

Marketing & affiliates

How the UK’s gambling tax hike is hurting B2B suppliers

11 Aug 2026 – In-depth

Dutch flag waving from a flat as Netherlands gambling tax rise falls short of revenue targets

Marketing & affiliates

Netherlands gambling ad ban will ‘hand the entire stage to illegal operators’ warn experts

28 Jul 2026 – In-depth

Marketing

How football content can drive post-World Cup player retention

24 Jul 2026 – Interviews

Sponsorship

‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook

20 Jul 2026 – In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

08 Jul 2026 – In-depth

Marketing

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos