Marketing & affiliates

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Marketing & affiliates

Team of rivals

Zak Thomas-Akoo speaks to William Hill chief brand officer Charlotte Emery, who looks to tap into the feelings of community and rivalry that football brings in the business’s latest advertising campaign.

By Zak Thomas-Akoo

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Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

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