Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Norwich City director: club will “never again” have betting shirt sponsor

Norwich FC’s commercial director, Sam Jeffrey, has said that the club will “never again” sign a betting shirt sponsorship deal, adding that the club must “almost self-regulate” when it comes to deals of that nature.

By Zak Thomas-Akoo

26 Jul 2022 – News

Marketing & affiliates

Independent body finds EGBA code is “solid basis for responsible advertising”

19 Jul 2022 – News

Affiliates

Eric Frank on the hurdles required for a US affiliate licence

19 Jul 2022 – Videos

Marketing & affiliates

Frank op de Woerd discusses what’s next in the Netherlands

19 Jul 2022 – Videos

Affiliates

Betsson’s Sebastian Jarosch on how life may change for affiliates in the future

19 Jul 2022 – Videos

Sports betting

Diversifying content in the live betting market

18 Jul 2022 – In-depth

Marketing & affiliates

Intress Media secures approval in Michigan

26 Jul 2022 – News

Marketing & affiliates

Fulham scores record sponsorship deal with W88

26 Jul 2022 – News

Online casino

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

Betfred scores extension with PDC after £35,000 charity donation

26 Jul 2022 – News

Marketing & affiliates

William Hill partners 2022 Racing League

25 Jul 2022 – News

Marketing & affiliates

Dutch regulator warns businesses over use of promotional games

25 Jul 2022 – News

Payments

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Marketing

Kindred looks to Netherlands and US to drive H2 recovery

22 Jul 2022 – News

Marketing & affiliates

JDigital urges rethink over Spanish gambling advertising restrictions

21 Jul 2022 – News

Affiliates

Affiliates and operators – a relationship of convenience

21 Jul 2022 – Analysis

In-depth

Affiliates

Data unlocked: The changing role of the slot catalogue

As the online slots market becomes increasingly crowded, operators and suppliers need a clearer picture of player demand, game visibility and the value of affiliate placements. Mickey Winitsky, managing partner at SlotCatalog, explains how better information and greater transparency can help businesses make more confident decisions.

06 Nov 2026 – Interviews

Marketing & affiliates

Build first, shout later: How PRace is closing gaming’s sales-marketing gap

02 Nov 2026 – In-depth

Marketing

From acquisition to retention: Inside mr.Booster’s full-cycle approach

27 Oct 2026 – Interviews

Marketing regulation

Industry challenges the evidence behind the Lords’ call for a gambling ad ban

05 Oct 2026 – In-depth

Tech & innovation

How RedCore turned in-house technology into products for the wider digital market

29 Sep 2026 – Interviews

Marketing & affiliates

Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?

22 Sep 2026 – In-depth

Marketing & affiliates

Has pirate sports streaming become the black market’s main benefactor?

24 Aug 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Tech & innovation

Everything you need to know about Bonus Guardian explained by Marc Burroughes

Bonus abuse, bonus abuse… hard to define and even harder to detect. Or is it? iGB’s James Swann-Phillips sits down with EveryMatrix‘s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian. Bonus abuse has been around since bonusing began… but with it now […]

04 Nov 2026 – Videos